Marketing Plan for Adventure Tourism in Knott County (continued)
For the complete Knott County Marketing Plan in Adobe PDF format, click here.
ELK WEBSITE AND EXPO
An extensive website was also created on elk in Kentucky and, through a partnership with Kentucky Department of Fish & Wildlife Resources, the Rocky Mountain Elk Foundation, and Knott County Fiscal Court, the Knott County Tourism Commission hosted the first ever Elk Expo at the Knott County Sportsplex. The entire marketing campaign won first place in a statewide competition for innovative marketing initiatives.
(See Appendix “H” Marketing Campaign for Elk Awareness)
Marketing pieces developed to promote the Elk Expo held in Knott County 9/12-13.
2 of the 40 booths that set up at this years' Elk Expo
To further market all Knott County had to offer, two display booths were set up at this year’s State Fair. One booth promoted the county and all it had to offer in adventure tourism. The other featured a full body elk mount and provided marketing materials encouraging people to come to Knott County in Southeast Kentucky to view elk.
They also set up a booth at this year’s Black Gold event in Perry County. This was the first time in many years Knott County had a presence outside their county.
Knott County manned two booths at this year’s state fair. Both promoted Knott County as the
“Elk Capital of Kentucky”, the elk expo and provided info on its many adventure tourism offerings.
24 HOUR TOURISM INFORMATION KIOSK
Kentucky’s 2007 Adventure Tourism Study noted under Knott County that “information kiosks should be strategically placed to provide a sense of arrival and travel information”.
ACTION TAKEN: A gazebo has been built and now is strategically placed at the corner of Hwy 160 and Hwy 80 in front of Yoder’s, a popular store for both visitors and residents. The gazebo is open 24/7 and offers visitors maps and tourism information on all the offerings throughout Knott County. Tourism information is provided at the Sportsplex, Artisan Center & other locations.