Marketing Plan for Adventure Tourism in Knott County (continued)
For the complete Knott County Marketing Plan in Adobe PDF format, click here.
During the process of developing the marketing plan for Knott County, many of the recommendations were actually implemented and are featured in the following appendices.
APPENDIX “A” Adventure Tourism Website
The website knottcountyadventure.com was created for Knott County which features the many adventure tourism offerings currently available and the auxiliary businesses of interest to the traveling public that might encourage them to stay longer in the area.
APPENDIX “B” Marketing Brochure of Existing Businesses and Offerings.
A four-color brochure designed and printed featuring the adventure tourism offerings in the county along with dining, shopping and lodging opportunities and maps of the county and the region. The cost for printing was paid for by selling ad space in the brochure. 30,000 brochures were printed. The members of the tourism commission met on numerous occasions to critique the brochure and assisted in selling the ad space. The brochure was printed and distributed at this year’s state fair. Click here to view a PDF version of brochure.
APPENDIX “C” Web-based Calendar
A web-based calendar of events program was purchased and customized to complement the adventure tourism website. The website is set up so event planners throughout the community can go online and add events themselves.
APPENDIX “D” Adventure Tourism Brochure
A second, more informational brochure was developed during the months of September and October to be a companion marketing piece to both the website and ad brochure. The publication will be printed when funds become available. Click here to be placed on a mailing list to be sent out when the brochure becomes available - be sure to give us your complete mailing address in the email.
APPENDIX “E” County-wide Signage Plan
A county-wide adventure tourism signage plan for Knott County following the MUTCD guidelines of the Department of Transportation for supplementary signage.
The plan was submitted in its entirety to the Cabinet for Tourism, Arts and Heritage who are now working with the Department of Transportation through the Tourism/Transportation Interagency to obtain authorization for Knott County to serve as the pilot for Adventure Tourism signage.
As part of the marketing plan, press releases, newsletters and brochures were developed to help market specific adventure tourism offerings within the county such as horseback riding, ATV and elk viewing.
An extensive list of media sources and past participants in the above activities was also compiled for use in direct mailings.
Marketing Campaign for Equestrian Event
Marketing campaign included information on website, post card reminders, brochure,
e-mails and press releases.
An extensive marketing campaign was initiated to create and capitalize on the fact that nearly 10,000
elk now roam the mountains of east Kentucky which included:
A partnership formed with the state, the Kentucky Coal Association and the counties that offered elk tours and viewing opportunities. Both a video and companion 4-color brochure called “Elk Tours and More” were developed and are now being distributed in state welcome centers and featured at three state parks.
And, through a partnership with Kentucky Department of Fish & Wildlife Resources, the Rocky Mountain Elk Foundation, and Knott County Fiscal Court, the Knott County Tourism Commission hosted the first ever Elk Expo at the Knott County Sportsplex attracting over 1,000 visitors to the two-day event. The following website provides addition information and photos on the event. http://trailsrus.com/elk/2008expo.html
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