The Appalachian Regional Commission, in partnership with the State of Tennessee Division of Economic and Community Development contracted with We Make Things Happen Corporation(WMTH), Barge, Waggoner, Sumner & Cannon (BWSC) and Economic Research Associates (ERA) to provide technical assistance to selected Appalachian counties in Tennessee for the development of marketable "trails" and "corridors".
The Cumberland Plateau Heritage Corridor (Big South Fork Region) consists of eight counties made up of: McCreary County in Kentucky and Clay, Scott, Fentress, Pickett, Overton, Campbell and Morgan Counties in Tennessee. (Click on any of the following counties for an individual county map along with information on
attractions located in that area.)
The following are the steps taken over a six month period to achieve the final product . . .
a Regional Websitefeaturing both themed trails and community offerings.
PHASE I: Inventory and Mapping of Assets and Offerings
1. Preliminary meeting with primary representatives from each of the 8 counties.
Developed signage concept for entire eight county initiative and sent to primary contact at Tennessee Economic and Community Development to review before introducing concept to participating communities.
Segmented attractions and services by type, market-appeal and ability to support visitation
Examined potential niche marketing and cross-marketing strategies
Click here for a Powerpoint Presentation of their findings.
A third community meeting was held to finalize on name, logo, signage, concept, proposed scenic byway route, requirements and discussion on preliminary recommendations as well as potential funding for recommendations.
7. Month of August
A regional website was created for the eight counties. Click here to view website.